APCA is in the process of launching a new division to provide marketing communication services for a whole slew of consumer products by organizing events and designing new sales avenues. This specialized division will help corporates, NGOs and government departments to reach their target audience in an innovative but assured way.

APCA has handled the marketing of the telecast of India's Union Budget in 1998 and helped in doing the same in 1999.APCA was a consultant to BiTV for the setting up of their television channel TVI, which was India's first privately owned news and satellite channel. APCA was instrumental in setting up the entire news network, covering all the major cities and towns of India, for this channel.